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Toynbee Tile
Toynbee Tiles originally where a set of tiles that were embeded in asphalt in cities around the world. They contained the cryptic message "TOYNBEE IDEA IN MOViE `2001 RESURRECT DEAD ON PLANET JUPITER.", usually along with other text. These tiles had been placed in city streets on the east coast of the United States and
Tile in Bloomington
A Toynbee-like tile, with a different message was seen embedded in the aspalt as early as September 27th, 2012 (date of placement unknown) on the north side of the intersection at Walnut Street and 4th Street. It has the message:
HOUSE OF HADES ONE MAN VERSUS AMERICAN MEDIA IN SOCIETY 2012 TO PUNISH THEM FOR IT ALL (with red background and somewhat smaller text)
There is also an outline in the upper right which looks like a set of human legs spread out.
According to some sources online, this same message has started to appear around the country as part of a new copycat campaign.